Marketing Calculator (Record no. 3653)

MARC details
000 -LEADER
fixed length control field 00799nam a2200241Ia 4500
001 - CONTROL NUMBER
control field A11326
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470823958
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 POW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name POWELL, GUY R
245 ## - TITLE STATEMENT
Title Marketing Calculator
Remainder of title Measuring and managing return on marketing investment
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Jersey
Name of publisher, distributor, etc John Wiley & Sons
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent xiv+288
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Measuring
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element investment
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element managing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element return
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Calculator
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A11326 06/05/2014   Knowledge Book World Alliance School of Business   658.8 POW     495.00 Book   Alliance School of Business