Advertising, Promotion, and other aspects of Integrated Marketing Communications (Record no. 36675)

MARC details
000 -LEADER
fixed length control field 00384 a2200145 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131528242
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.1 SHI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A
245 ## - TITLE STATEMENT
Title Advertising, Promotion, and other aspects of Integrated Marketing Communications
250 ## - EDITION STATEMENT
Edition statement 9th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Cengage Learning
Place of publication, distribution, etc Delhi
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent 729
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Andrew, J.Craig
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book

No items available.