Big Brands, Big Trouble : Lessons learned the hard way (Record no. 36783)

MARC details
000 -LEADER
fixed length control field 00663cam a2200253 a 4500
001 - CONTROL NUMBER
control field 12670290
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190529122652.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020206s2001 nyu 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002265702
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471414328
040 ## - CATALOGING SOURCE
Transcribing agency s
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number T759 2001
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 TRO
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Trout, Jack
245 10 - TITLE STATEMENT
Title Big Brands, Big Trouble : Lessons learned the hard way
Statement of responsibility, etc Jack Trout.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chennai
Name of publisher, distributor, etc EastWest Books
Date of publication, distribution, etc 2001.
300 ## - PHYSICAL DESCRIPTION
Extent 223
Dimensions 24 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Success in business.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Competition.
936 ## - OCLC/CONSER MISCELLANEOUS DATA (OCLC); PIECE USED FOR CATALOGING (pre-AACR2) (RLIN)
OCLC control number(s) of parallel record(s) (OCLC); Piece used for cataloging, PUC (RLIN) A124800207
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book

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