Principles of Marketing (Record no. 37874)

MARC details
000 -LEADER
fixed length control field 00469nam a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789352865611
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip; Armstrong
245 ## - TITLE STATEMENT
Title Principles of Marketing
250 ## - EDITION STATEMENT
Edition statement 17th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Noida
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Extent 699
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing-Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer Relations-Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Agnihotri, Prafulla
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book

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