Advertising and Promotion (Record no. 3803)

MARC details
000 -LEADER
fixed length control field 02930nam a2200469Ia 4500
001 - CONTROL NUMBER
control field A11981
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140507113920.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070144965
040 ## - CATALOGING SOURCE
Transcribing agency s
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E
245 ## - TITLE STATEMENT
Title Advertising and Promotion
Remainder of title An Integrated Marketing Communications Perspective
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata McGraw Hill
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 1016
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Advertising & public relations(659)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communications
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Integrated
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Perspective
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Purani, Keyoor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library Source of classification or shelving scheme Date checked out Total Checkouts Collection code
22/01/2012 A11981 06/05/2014   Book Paradise Alliance School of Business   659.1 BEL     550.00 Book   Alliance School of Business        
20/05/2013 A20094 06/05/2014     Alliance School of Business   659.1 BEL 20/05/2013     Book   Alliance School of Business Dewey Decimal Classification      
11/10/2012 D01915 06/05/2014     Alliance School of Business   659.1 BEL 11/10/2012     Donated Book   Alliance School of Business Dewey Decimal Classification 21/02/2013 1  
11/10/2012 D01916 06/05/2014     Alliance School of Business   659.1 BEL 11/10/2012     Donated Book   Alliance School of Business Dewey Decimal Classification      
22/01/2012 A16033 06/05/2014   Book Paradise Alliance School of Business   659.1 BEL     565.00 Book   Alliance School of Business   12/04/2013 2  
22/01/2012 A16035 06/05/2014   Book Paradise Alliance School of Business   659.1 BEL     565.00 Book   Alliance School of Business   08/12/2012 1  
22/01/2012 A16032 06/05/2014   Book Paradise Alliance School of Business   659.1 BEL     565.00 Book   Alliance School of Business        
22/01/2012 A16034 06/05/2014   Book Paradise Alliance School of Business   659.1 BEL     565.00 Book   Alliance School of Business        
17/02/2012 B02652 06/05/2014     Alliance School of Business   659.1 BEL 10/02/2012     Book Bank   Alliance School of Business Dewey Decimal Classification     Book Bank
09/02/2012 B02421 06/05/2014     Alliance School of Business   659.1 BEL 09/02/2012     Book Bank   Alliance School of Business Dewey Decimal Classification 07/12/2012 1 Book Bank
17/02/2012 B02653 06/05/2014     Alliance School of Business   659.1 BEL 10/02/2012     Book Bank   Alliance School of Business Dewey Decimal Classification     Book Bank
09/11/2012 B03232 06/05/2014     Alliance School of Business   659.1 BEL 08/11/2012     Book Bank   Alliance School of Business Dewey Decimal Classification      
17/02/2012 B02651 06/05/2014     Alliance School of Business   659.1 BEL 10/02/2012     Book Bank   Alliance School of Business Dewey Decimal Classification 09/04/2014 1 Book Bank