Online Marketing: A Customer-led Approach (Record no. 3856)

MARC details
000 -LEADER
fixed length control field 00653nam a2200265Ia 4500
001 - CONTROL NUMBER
control field A12165
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199239009
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84 GAY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gay, Richard
245 ## - TITLE STATEMENT
Title Online Marketing: A Customer-led Approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Oxford University Press
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 538
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note International Marketing(658.84)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Approach
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer-led
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element :
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Charlesworth, Alan
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Esen, Rita
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book

No items available.