Marketing Strategy : A Decision-Focused Approach (Record no. 3860)

MARC details
000 -LEADER
fixed length control field 00700nam a2200277Ia 4500
001 - CONTROL NUMBER
control field A12170
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070611436
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 WAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Walker, Orville C
245 ## - TITLE STATEMENT
Title Marketing Strategy : A Decision-Focused Approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata McGraw Hill
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent 346
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Decision-Focused
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Approach
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element :
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Boyd, Harper W
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lerreche, Jean-Claude
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mullins, John W
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book

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