Consumer Behavior (Record no. 39523)

MARC details
000 -LEADER
fixed length control field 02077nam a2200253Ia 4500
001 - CONTROL NUMBER
control field BD0155
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120827s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353069834
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 SCH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Schiffman, Leon G
245 ## - TITLE STATEMENT
Title Consumer Behavior
250 ## - EDITION STATEMENT
Edition statement 12
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson India Education Secrvices
Place of publication, distribution, etc Noida
Date of publication, distribution, etc 2019
300 ## - PHYSICAL DESCRIPTION
Extent 670
520 ## - SUMMARY, ETC.
Summary, etc Consumer Behavior makes the learning associated with the mind experiential as it combines both the rational and the emotional parts of the brain. The realities and complexities of the Indian context make the study of consumer behavior an experiential reading. This edition of the book captures the behavioral nuances of the Indian marketing scenario with its unique cultural moorings, contemporary lifestyles, the vibrant side of mass marketing, the inroads of digitalization and the wide variety of contexts that are specific to these markets. This edition of the book has the following highlights: *Touch of Reality material that connects concepts with the reality of Indian context. *Brands-Consumer Behavior and digital interface across chapters. *Conceptual themes for important chapters (elaborate application of theoretical concepts). *Application of classical theories as well as the appreciation of contemporary research. *Several additional conceptual perspectives new to the edition. *An appreciation of online and off line consumer behavior that is compatible with the Indian context. *Elaborate class room case studies of Indian brands that are marketed that are published by Indian Institute of Management, Bangalore and marketed through Harvard Business School case collection that are used in several universities across the globe. *Online resources on several Indian examples published in previous editions that bring in diverse historical perspectives on brands.
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behaviour
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kanuk, Leslie Lazar
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kumar, Ramesh S
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book

No items available.