Understanding Digital Marketing : Marketing strategies for engaging the digital generation (Record no. 3996)

MARC details
000 -LEADER
fixed length control field 00906nam a2200277Ia 4500
001 - CONTROL NUMBER
control field A12346
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749456856
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 RYA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name RYAN, DAMIAN
245 ## - TITLE STATEMENT
Title Understanding Digital Marketing : Marketing strategies for engaging the digital generation
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 1988
300 ## - PHYSICAL DESCRIPTION
Extent xii+276
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Internet marketing,E-commerce
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Digital
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Understanding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element engaging
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element generation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element strategies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element :
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name JONES, CALVIN
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Total Renewals Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Date checked out Withdrawn status Total Checkouts Home library
22/01/2012 A12346 06/05/2014   Book Paradise Alliance School of Business 3   658.872 RYA     395.00 Book 24/02/2014   2 Alliance School of Business