Product Policy and Brand Management: Text and cases (Record no. 40109)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00476nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211222s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789389347517 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 CHI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chitale, A. K |
| 245 ## - TITLE STATEMENT | |
| Title | Product Policy and Brand Management: Text and cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Del;hi |
| Name of publisher, distributor, etc | PHI Learning private Limited |
| Date of publication, distribution, etc | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 373 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Managemen |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Ravi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | E-Books |
No items available.
