Digital Marketing (Record no. 42626)

MARC details
000 -LEADER
fixed length control field 00960 a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789355320407
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 GUP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupta, Seema,
245 ## - TITLE STATEMENT
Title Digital Marketing
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2022
Place of publication, distribution, etc Chennai
Name of publisher, distributor, etc McGraw Hill Education (India) Private Limited
300 ## - PHYSICAL DESCRIPTION
Extent 546
520 ## - SUMMARY, ETC.
Summary, etc Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features.<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book

No items available.