Digital Marketing (Record no. 42626)
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000 -LEADER | |
---|---|
fixed length control field | 00960 a2200169 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789355320407 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.872 GUP |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Gupta, Seema, |
245 ## - TITLE STATEMENT | |
Title | Digital Marketing |
250 ## - EDITION STATEMENT | |
Edition statement | 3 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc | 2022 |
Place of publication, distribution, etc | Chennai |
Name of publisher, distributor, etc | McGraw Hill Education (India) Private Limited |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 546 |
520 ## - SUMMARY, ETC. | |
Summary, etc | Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features.<br/> |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
No items available.