LOGO Design Love: A Guide to Creating Iconic Brand Identities (Record no. 42638)

MARC details
000 -LEADER
fixed length control field 01882 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780321985200
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.6 AIR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Airey, David
245 ## - TITLE STATEMENT
Title LOGO Design Love: A Guide to Creating Iconic Brand Identities
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc California
Name of publisher, distributor, etc New Riders
Date of publication, distribution, etc 2015
300 ## - PHYSICAL DESCRIPTION
Extent 226
520 ## - SUMMARY, ETC.
Summary, etc Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.<br/><br/>In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects - including sketches and final results of his own successful designs - he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.<br/><br/>In Logo Design Love, you'll learn:<br/>Best practices for extending a logo into a complete brand identity system<br/>Why one logo is more effective than another<br/>How to create your own iconic designs<br/>What sets some designers above the rest<br/>31 practical design tips for creating logos that last
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Logos (Symbols)-Design
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial design coordination
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Logos (Symbols)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book

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