Taking The Leap Into Media (Record no. 43949)

MARC details
000 -LEADER
fixed length control field 02235nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230310s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780891349532
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23 RED
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Redman, Stephanie A
245 ## - TITLE STATEMENT
Title Taking The Leap Into Media
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc NORTH LIGHT BOOKS
Place of publication, distribution, etc ohio
Date of publication, distribution, etc 1999
300 ## - PHYSICAL DESCRIPTION
Extent 144
520 ## - SUMMARY, ETC.
Summary, etc As Katherine McCoy states in the opening essay of Taking the Leap into New Media, "Is new media design a subset of graphic design or a sibling ... under the larger umbrella of communications design?" This defining question underlies the major problem faced by design studios today: whether to incorporate a new media/Web design department within their existing company or start a sister company to handle it.<br/>The book profiles 15 designers and firms that have successfully undergone this transformation into the new multimedia/Web/interactive areas of design, including Duffy Design in New York (duffy.com), Segura, Inc. in Chicago (segura-inc.com), and Galie Jean-Louis of Seattle, the pioneering art director of MSNBC (msnbc.com).<br/><br/>Each case study documents the process of how new media was integrated into or evolved from the traditional print design environment. Designers face learning new technologies, dealing with new clients, and new challenges. At times these challenges include finding new team members such as musicians, videographers, or programmers, or deciding to outsource work if specialists are needed.<br/><br/>Along with color illustrations of Web sites and interactive projects, the book offers tips from each of the studios profiled. For example, Pinkhaus/The Designory in Florida (pinkhaus.com) advises, "Watch your behavior on the Web and let that be a guide as to how you should design."<br/><br/>Designers even share the challenges of their projects. For the Allina Health System, Hall Kelley in Minnesota (hallkelley.com) created an elegant and inviting interactive CD-ROM that organizes different levels of healthcare information with clean layout and iconography.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Arts & Design
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Web sites--Design
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Graphic design (Typography)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Computer drawing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Interactive multimedia
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book

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