No Rules Logos: Radical Design Solutions that Break the Rules (Record no. 43963)

MARC details
000 -LEADER
fixed length control field 01525nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230310s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781592535439
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.6 STO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stones, John
245 ## - TITLE STATEMENT
Title No Rules Logos: Radical Design Solutions that Break the Rules
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Rockport Publishers
Place of publication, distribution, etc Beverly, Mass
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent 208
520 ## - SUMMARY, ETC.
Summary, etc "No Rules Logos" is a new survey series that rounds up the most innovative, radical, and out-there graphic solutions, from around the world. In each book, dyed-in-the-wool design rules are identified, and a range of examples demonstrate how to break those rules, to great effect. Each entry is featured in a number of illustrations, analysed and assessed, and includes feedback about impact and audience reaction."No Rules Logos" tackles perhaps the most venerated discipline of graphic design, the corporate identity and its logotype. Of course, in the world of No Rules anything goes, especially with a young generation of entrepreneurs and boutique businesses needing logos and identities to grace products as diverse as vinyl toys, home-made recordings, recycled fashion, and limited-edition products from skateboards to pet accessories. The book identifies 10 key "rules" of logo design, such as "keep it simple," "make a mark that is constant and unchanging," and "keep to primary colors or black and white."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Logos (Symbols)--Design
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Commercial Art--Design
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Design
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book

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