Graphic Design in the Twentieth Century: A Concise History (Record no. 44030)

MARC details
000 -LEADER
fixed length control field 01533nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230310s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780500204511
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.60904 HOL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hollis, Richard
245 ## - TITLE STATEMENT
Title Graphic Design in the Twentieth Century: A Concise History
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Thames and Hudson
Place of publication, distribution, etc New York
Date of publication, distribution, etc 2021
300 ## - PHYSICAL DESCRIPTION
Extent 235
520 ## - SUMMARY, ETC.
Summary, etc "The story of graphic design is one of the most exciting and important in modern visual culture. Renowned designer and lecturer Richard Hollis's pioneering Graphic Design: A Concise History traced the medium's development in the twentieth century, beginning with its roots in printing, and defined its function as visual communication: to identify, inform and promote. Here, reissued with a new title, preface and updated recommendations for further reading, this authoritative cultural history begins with the poster and goes on to chart the development of graphics in print, advertising, corporate identity and television, concluding with the impact of digital and electronic media on the forms of graphic design. Preserving the author's original layout, now regarded as a graphic design classic in its own right, the book features over 800 illustrations fully integrated with the text. An essential reference, this indispensable account is clear, comprehensive and compelling."--Publisher's description
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Graphic Arts
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Graphic arts--History--20th century--History
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Arts and Design
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book

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