Essentials Of Services Marketing (Record no. 45088)

MARC details
000 -LEADER
fixed length control field 01975 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353435417
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.805 WIR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen
245 ## - TITLE STATEMENT
Title Essentials Of Services Marketing
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson
Place of publication, distribution, etc Noida
Date of publication, distribution, etc 2019
300 ## - PHYSICAL DESCRIPTION
Extent 675
520 ## - SUMMARY, ETC.
Summary, etc Offering a comprehensive view of a field that is evolving at an unprecedented pace, essentials of services marketing, third edition, is a concise, reader-friendly guide to marketing and managing services. Encompassing pioneering service concepts and the latest developments, academic research as well as managerial insights, this book combines a practical, real-world focus with rich visual pedagogy to present an engaging and exciting look at the world of the service economy. Features: the book uses a systematic learning approach. Each br>Chapter has clear learning objectives, an organizing framework that provides a quick overview of the chapter’s contents and line of argument, and br>Chapter summaries in bullet form that condense the core concepts and messages of each br>Chapter opening vignettes and boxed inserts within the chapters are designed to capture student interest and provide opportunities for in-class discussions. They describe significant research findings, illustrate practical applications of important service marketing concepts, and describe best practices by innovative service organizations. Contains the most relevant contexts of services marketing based on the Indian perspective in the form of relevant examples, theoretical questions, practical exercises, activities and references. A simple demonstration of concepts with appropriate figures/images for better understanding. The book also shares an overview of other global services marketing aspects along with examples in a lucid manner
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Services Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Designing Service
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

No items available.