1/7/2025, 5:14:10 AM.

Brands and the Brain: How to Use Neuroscience to Create Impactful Brands (Record no. 45306)

MARC details
000 -LEADER
fixed length control field 01074 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780143452614
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 SAH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sahay, Arvind
245 ## - TITLE STATEMENT
Title Brands and the Brain: How to Use Neuroscience to Create Impactful Brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Penguin
Place of publication, distribution, etc Gurugram
Date of publication, distribution, etc 2022
300 ## - PHYSICAL DESCRIPTION
Extent 352
520 ## - SUMMARY, ETC.
Summary, etc It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Emotions
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Memories
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Neuromarketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers' preferences
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

No items available.