Brands and the Brain: How to Use Neuroscience to Create Impactful Brands (Record no. 45306)
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000 -LEADER | |
---|---|
fixed length control field | 01074 a2200193 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780143452614 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 SAH |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Sahay, Arvind |
245 ## - TITLE STATEMENT | |
Title | Brands and the Brain: How to Use Neuroscience to Create Impactful Brands |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Penguin |
Place of publication, distribution, etc | Gurugram |
Date of publication, distribution, etc | 2022 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 352 |
520 ## - SUMMARY, ETC. | |
Summary, etc | It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.<br/> |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Emotions |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Memories |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Neuromarketing. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumers' preferences |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Source of classification or shelving scheme | Dewey Decimal Classification |
No items available.