Media Audience Research: A Guide for Professionals (Record no. 46193)

MARC details
000 -LEADER
fixed length control field 01061 a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789351506430
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.2072 MYT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mytton, Graham
245 ## - TITLE STATEMENT
Title Media Audience Research: A Guide for Professionals
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc SAGE Publications India Pvt. Ltd.
Date of publication, distribution, etc 2016
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 2814
520 ## - SUMMARY, ETC.
Summary, etc This book outlines all the methods for conducting research?both active and passive as well as quantitative and qualitative?in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and taken into account in media planning, advertising sales and social development campaigns. It shows how datasets are analysed and used. The statistical theories behind good quantitative research are explained in simple and accessible language. The book is intended for both media research scholars and practitioners
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media-Research-Methodology
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Diem, Peter
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dam, Piet Hein van
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Book
Source of classification or shelving scheme Dewey Decimal Classification

No items available.