Date and Time

Building Strong Brands (Record no. 4646)

000 -LEADER
fixed length control field 00679nam a2200205Ia 4500
001 - CONTROL NUMBER
control field A13175
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781849830409
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name AAKER, DAVID A
245 ## - TITLE STATEMENT
Title Building Strong Brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Pocket book
Date of publication, distribution, etc 1996
300 ## - PHYSICAL DESCRIPTION
Extent 380
365 ## - TRADE PRICE
Price type code U S Dollar
500 ## - GENERAL NOTE
General note Brand Management(658.827)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Building
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strong
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brands
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Vendor Cost, normal purchase price Total Checkouts Total Renewals Full call number Accession No. Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          Alliance School of Business Alliance School of Business Sapna Book House 799.00 2 2 658.827 AAK A13175 2014-05-06 2013-09-04 799.00 2012-01-22 Book

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