Global Marketing (Record no. 46714)

MARC details
000 -LEADER
fixed length control field 01102 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292304021
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84 GRE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Green, Mark C.
245 ## - TITLE STATEMENT
Title Global Marketing
250 ## - EDITION STATEMENT
Edition statement 10
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson Education Limited.
Date of publication, distribution, etc 2020
Place of publication, distribution, etc United Kingdom
300 ## - PHYSICAL DESCRIPTION
Extent 627
520 ## - SUMMARY, ETC.
Summary, etc Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Global Market
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

No items available.