Problem Solved : How to Recognize the Nineteen Recurring Problems Faced in Design, Branding and Communication and how to Solve Them (Record no. 46915)

MARC details
000 -LEADER
fixed length control field 01633 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780714864730
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.6 JOH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Johnson, Michael
245 ## - TITLE STATEMENT
Title Problem Solved : How to Recognize the Nineteen Recurring Problems Faced in Design, Branding and Communication and how to Solve Them
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Phaidon Press
Date of publication, distribution, etc 2012
Place of publication, distribution, etc London
300 ## - PHYSICAL DESCRIPTION
Extent 319
520 ## - SUMMARY, ETC.
Summary, etc Problem-solving is central to most creative professionals' lives, but very few books have been devoted to the process. This book examines the role of problem-solving in design, branding and communication, exploring the ways creatives interpret briefs, propose new ideas and reinvent established brands and products.<br/>It identifies the nineteen problems common to all areas of communication, then refers to a huge cross-section of different solutions. Comprehensive in scope, it includes international examples of design and advertising, branding and identity, from throughout the twentieth century to today, illustrating success as well as failure. Each chapter concludes with a case study that looks at one individual or agency's particular solutions in greater detail.<br/>In an environment of increasingly sophisticated consumers, where identifying the right problem to solve is almost as important as the solution itself, this book is essential reading for students, professionals and interested observers in all areas of the design, branding and communication industries.<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Commercial Art
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Graphic Design (Typography)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in Design
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

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