Type in Motion 2 (Record no. 46940)

MARC details
000 -LEADER
fixed length control field 01789 a2200157 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780500512432
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.6 WOO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Woolman, Matt
245 ## - TITLE STATEMENT
Title Type in Motion 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Thames & Hudson
Date of publication, distribution, etc 2005
Place of publication, distribution, etc London
300 ## - PHYSICAL DESCRIPTION
Extent 175
520 ## - SUMMARY, ETC.
Summary, etc Type in Motion 2 raises visual communication and motion graphics to new levels and captures the true spirit of innovation and imagination in the contemporary design scene.<br/><br/>The most advanced typographic work from around the world, from one-person experimental studios to university-based research groups.<br/><br/>It has been six years since the publication of the internationally successful Type in Motion, the first book to present an overview of animated digital typography. Six years is a long time in the digital world, and creative innovation in motion graphics continues unabated.<br/><br/>Over eighty projects are presented here in detail and arranged into five chapters that address particular issues facing today's designers. "Identifying" looks at kinetic typography's role in branding through media such as television identities, program titles, and transition sequences. The delivery of information about a product, service, or event through a typographic message is considered in "Informing." Stitching together word, image, and sound to create stories and establish a context, "Storytelling" addresses issues of narrative, in which the designer establishes the framework but the user crates the story. "Traveling" focuses on the user, from Web site navigation to chat rooms. "Speculating" features a wide spectrum of experimental projects in type and letter design, exploring new ideas, functions, and methods of communication.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Graphic design (Typography)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Commercial art
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

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