Corporate Communication (Record no. 47228)

MARC details
000 -LEADER
fixed length control field 02372nam a22001817a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9798320237183
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.45 VEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Venkteshwar, Abhishek
245 ## - TITLE STATEMENT
Title Corporate Communication
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Middletown, DE
Name of publisher, distributor, etc Self-publication
Date of publication, distribution, etc 2024
300 ## - PHYSICAL DESCRIPTION
Extent 53
520 ## - SUMMARY, ETC.
Summary, etc In "Mastering Corporate Communication: Strategies for Success," readers are taken on an immersive journey through the intricate landscape of modern business communication. The book begins by laying a solid foundation with an exploration of the fundamental principles of business communication, encompassing both verbal and nonverbal aspects, along with an examination of key theories and strategies. Through insightful discussions on overcoming communication barriers, readers gain valuable insights into identifying and addressing obstacles that hinder effective <br/><br/>communication within organizations. The book delves deeper into the dynamics of intra-organizational and B2B/B2C communication, shedding light on power dynamics, decision-making processes, and ethical considerations. With a focus on interpersonal communication theories and applications, readers are equipped with the tools necessary to navigate complex organizational structures and foster productive relationships. Moving forward, advanced topics such as the Coordinated Management of Meaning and Fisher's<br/><br/>Model in Communication provide readers with a sophisticated understanding of<br/><br/>communication dynamics. Additionally, the book offers practical guidance on project and research report writing, oral communication, and marketing strategies. From crafting impactful emails to delivering persuasive presentations, readers learn the art of effective communication in various contexts. Furthermore, insights into crisis communication and brand management empower readers to navigate challenging situations with confidence and finesse. With additional resources provided for further exploration, "Mastering Corporate Communication" serves as an indispensable resource for MBA students and professionals alike, offering comprehensive coverage of essential communication strategies for success in today's corporate landscape.<br/><br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporations--Communication systems
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporations--Public relations
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gupta, Preeti
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book

No items available.