Monetizing Innovation: How Smart Companies Design the Product Around the Price (Record no. 47589)

MARC details
000 -LEADER
fixed length control field 02110 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119240860
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.572 RAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramanujam, Madavan
245 ## - TITLE STATEMENT
Title Monetizing Innovation: How Smart Companies Design the Product Around the Price
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2016
Place of publication, distribution, etc New Jersey
Name of publisher, distributor, etc Wiley
300 ## - PHYSICAL DESCRIPTION
Extent 241
520 ## - SUMMARY, ETC.
Summary, etc Businesses need to innovate to sur-vive, yet the failure rate for innovation is shockingly high. Nearty three out of four new products or services miss their revenue and profit goals or fail entirely. Companies embark on the long and costly journey of product development hoping they'll make money on their innovations, but not knowing if they will. It doesn't have to be that way. This book lays out nine rules for monetizing innovations, built on the lessons Simon- Kucher & Partners has learned through conducting more than 10,000 projects on behalf of companies around the world. This deep body of knowledge allows the authors to identify issues and solutions in new product monetization. For example, while most of us believe that there are many reasons why new products might fail, Monetizing Innovation reveals that failures fall into four diagnosable categories: Feature Shocks, Minivations, Hidden Gems, and Undeads and that each is easily preventable. Case studies showcase how some of the world's most innovative companies like Uber, Porsche, Linkedin, Dräger, Optimizely, and Swarovski have used principles outlined in this book. A direct challenge to the standard "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Companies must rethink the innovation practices that have cost countless billions of dollars. Monetizing Innovation presents a new way forward. Find out what customers value and how much they are willing to pay. Design the product around the price, and the results will surprise you.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Feature Shocks
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Designing the Product Around the Price
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Innovation Process Index
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tacke, Georg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

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