Trademark Surveys: A Litigator's Guide (Record no. 47958)

MARC details
000 -LEADER
fixed length control field 01143 a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199740635
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 346.0488 BER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Berger, James T
245 ## - TITLE STATEMENT
Title Trademark Surveys: A Litigator's Guide
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Oxford University Press
Date of publication, distribution, etc 2011
Place of publication, distribution, etc Oxford
300 ## - PHYSICAL DESCRIPTION
Extent 289
520 ## - SUMMARY, ETC.
Summary, etc In trademark litigation, surveys are an important component that can determine infringement or dilution of a trademark. They often entail complicated legal and procedural issues, and typically require the services of an outside expert and a survey support team. Trademark Surveys: A Litigator's Guide is a legal guide on developing and critiquing trademark surveys. In addition to describing the process and different types of surveys that may be employed, the authors provide strategic insight into how best to use these surveys to save time and money. The last chapter offers practical considerations when requesting the services of a survey expert, and the appendices provide a series of sample survey protocols.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Trademarks-Law and Legislation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market surveys
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Halligan, R. Mark
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

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