Average Consumer in Confusion-Based Disputes in European Trademark Law and Similar Fictions (Record no. 47959)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01505 a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783030263522 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 346.0488 LAU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Laustsen, Rasmus Dalgaard |
| 245 ## - TITLE STATEMENT | |
| Title | Average Consumer in Confusion-Based Disputes in European Trademark Law and Similar Fictions |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Springer Nature |
| Date of publication, distribution, etc | 2020 |
| Place of publication, distribution, etc | Cham, Switzerland |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 435 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book contends that, with regard to the likelihood of confusion standard, European trademark law applies the average consumer incoherently and inconsistently. To test this proposal, it presents an analysis of the horizontal and vertical level of harmonization of the average consumer. The horizontal part focuses on similar fictions in areas of law adjacent to European trademark law (and in economics), and the average consumer in unfair competition law. The vertical part focuses on European trademark law, represented mainly by EU trademark law, and the trademark laws of the UK, Sweden, Denmark and Norway. The book provides readers with a better understanding of key aspects of European trademark law (the average consumer applied as part of the likelihood of confusion standard) and combines relevant law and practices with theoretical content and other related areas of law (and economics). Accordingly, it is an asset for policymakers and practitioners, as well as general readers with an interest in intellectual property law and theory. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Trademark Law |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Intellectual Property Law |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
No items available.
