Exposing the Magic of Design: A Practitioners Guide to the Methods and Theory of Synthesis (Record no. 48093)

MARC details
000 -LEADER
fixed length control field 01655 a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780190276218
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 745.2 KOL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kolko, Jon
245 ## - TITLE STATEMENT
Title Exposing the Magic of Design: A Practitioners Guide to the Methods and Theory of Synthesis
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Oxford University
Place of publication, distribution, etc New York
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent 185
520 ## - SUMMARY, ETC.
Summary, etc As the world grows increasingly complex—in issues of sustainability, culture, and technology—businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder. Traditional "linear thinking" has been disparaged by the popular media as being inadequate for dealing with the global economic crisis. Traditional forms of marketing and product development have been rejected by businesses that need to find new ways of staying competitive in a global economy. Yet little has been offered as an alternative. It is not enough to demand that someone "be more innovative" without offering the tools to succeed.<br/><br/>This book offers a way of thinking about complicated, multifaceted problems with a repeatable degree of success. Design synthesis methods can be applied in business to produce new and compelling products and services, or these methods can be applied in government with the goal of changing culture and bettering society. In both contexts, there is a need for timely and aggressive action. This text is intended to act as a practitioner's guide to using the magic of design to solve complex problems.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial design
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Psychological aspects.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product design.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

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