Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs (Record no. 48112)

MARC details
000 -LEADER
fixed length control field 01431 a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529004731
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.6 KOC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kocienda, Ken
245 ## - TITLE STATEMENT
Title Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Martin's Press
Place of publication, distribution, etc New York
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Extent 291
520 ## - SUMMARY, ETC.
Summary, etc Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.<br/>Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Apple Computer
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product Design
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Creative Ability in Technology
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

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