Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing (Record no. 48176)

MARC details
000 -LEADER
fixed length control field 01639 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032450353
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 CHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chaffey, Dave
245 ## - TITLE STATEMENT
Title Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
250 ## - EDITION STATEMENT
Edition statement 6
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2023
Place of publication, distribution, etc New York
300 ## - PHYSICAL DESCRIPTION
Extent 638
520 ## - SUMMARY, ETC.
Summary, etc Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.<br/>Written by two highly experienced digital marketing consultants, the book shows you how to:<br/>Draw up an outline integrated digital marketing plan<br/>Evaluate and apply digital marketing principles and models<br/>Integrate online and offline communications<br/>Implement customer-driven digital marketing as part of digital transformation<br/>Reduce costly trial and error<br/>Measure and enhance your digital marketing<br/>Learn best practices for reaching and engaging your audiences using the key digital marketing platforms.<br/>This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Smith, P R
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

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