High Performance Marketing:Bringing Method to the madness of Marketing (Record no. 4835)

MARC details
000 -LEADER
fixed length control field 00836nam a2200253Ia 4500
001 - CONTROL NUMBER
control field A13392
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781419508233
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 EEC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name EECHAMBADI, NARAS
245 ## - TITLE STATEMENT
Title High Performance Marketing:Bringing Method to the madness of Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chicago
Name of publisher, distributor, etc Dearborn Publishing
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Extent xvi+271
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Marketing Research(658.83)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing:Bringing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Method
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Performance
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element madness
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element High
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A13392 06/05/2014   Sapna Book House Alliance School of Business   658.83 EEC     399.00 Book   Alliance School of Business