Digital Marketing Manual: A Manager's Guide to E-Commerce (Record no. 48351)

MARC details
000 -LEADER
fixed length control field 01455 a2200145 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781461004783
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 ROW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rowan, Will
245 ## - TITLE STATEMENT
Title Digital Marketing Manual: A Manager's Guide to E-Commerce
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Createspace
Date of publication, distribution, etc 2011
Place of publication, distribution, etc Online Platform
300 ## - PHYSICAL DESCRIPTION
Extent 112
520 ## - SUMMARY, ETC.
Summary, etc Build the right digital marketing plan for your business with jargon-free, rapid guides for non-experts. Covering: search engine optimization, search engine marketing, social media, email marketing, privacy & data protection, websites & blogs. And how to include online marketing with the real world sales & marketing activity that businesses already use. Digital Marketing Manual gives you: 7 quick reference guides, in easy-to-use format, one digital marketing topic at a time - read the whole book for a complete online business development program The Digital Marketing Manual is jargon free, full of sound ideas that quickly and easily make your online business more profitable. Rapid "How To" topics include: - Pay per Click advertising - test & measure to make more sales - search engine optimization - manage time commitments - using social media alongside other marketing activity - identify what works - email marketing - create repeatable campaigns Start today Each section ends with an Action Plan to help identify what your business can do to make better use of digital marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Digital Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

No items available.