Branded in History: Fresh Marketing Lessons From Vintage Brands (Record no. 49075)

MARC details
000 -LEADER
fixed length control field 01449 a2200169 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250130161410.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789388322683
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 RAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramya Ramamurthy
245 ## - TITLE STATEMENT
Title Branded in History: Fresh Marketing Lessons From Vintage Brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Hachette India
Date of publication, distribution, etc 2021
Place of publication, distribution, etc Gurugram
300 ## - PHYSICAL DESCRIPTION
Extent 309
520 ## - SUMMARY, ETC.
Summary, etc Lux soaps, Jabakusum hair oil, Woodwardâs Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles – these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux.<br/><br/>Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands – both home-grown and foreign – were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy.<br/><br/>From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)-India.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing-Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

No items available.