Building A Story Brand: Clarify Your Message So Customers Will Listen (Record no. 49153)

MARC details
000 -LEADER
fixed length control field 02378 a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250227144336.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780718033323
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781404107212
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 MIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Miller, Donald
245 ## - TITLE STATEMENT
Title Building A Story Brand: Clarify Your Message So Customers Will Listen
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc HarperCollins Leadership
Date of publication, distribution, etc 2017
Place of publication, distribution, etc New York
300 ## - PHYSICAL DESCRIPTION
Extent 228
520 ## - SUMMARY, ETC.
Summary, etc If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.<br/>In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.<br/><br/>The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.<br/><br/>In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.<br/><br/>His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:<br/><br/>The seven universal story points all humans respond to;<br/>The real reason customers make purchases;<br/>How to simplify a brand message so people understand it; and<br/>How to create the most effective messaging for websites, brochures, and social media.<br/>Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

No items available.