Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers (Record no. 49200)

MARC details
000 -LEADER
fixed length control field 01699 a2200169 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241230154734.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780814434994
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.111 SMI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith, Mike
245 ## - TITLE STATEMENT
Title Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc AMACOM
Date of publication, distribution, etc 2014
Place of publication, distribution, etc New York
300 ## - PHYSICAL DESCRIPTION
Extent 208
520 ## - SUMMARY, ETC.
Summary, etc Nowadays, we fast-forward through commercials and we only pick up magazines at the doctor’s office (and even then only if our phone’s battery power is low!). But the one place of advertising we cannot avoid for longer than a few minutes is online--the vast and shifting Internet universe filled with pop-ups and our own personalized cookies. In fact, an advertising avenue that barely existed 20 years ago is now the second-largest advertising channel in the United States--and is still growing!Part history book, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. This one-of-a-kind resource takes readers behind the scenes--examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Author and COO Mike Smith, a proven authority on how using real-time bidding systems with finesse can dramatically promote online advertising and branding, has provided an essential resource for anyone interested in finding and connecting with customers in the astronomically large universe we call the Internet that is only growing more aware and specialized for each of its millions of users.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

No items available.