Business Research Methods (Record no. 49563)

MARC details
000 -LEADER
fixed length control field 01829 a2200181 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250303115043.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789354600685
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 001.42 SCH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Schindler, Pamela S
245 ## - TITLE STATEMENT
Title Business Research Methods
250 ## - EDITION STATEMENT
Edition statement 13
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGraw-Hill Education (India) Pvt Limited
Date of publication, distribution, etc 2021
Place of publication, distribution, etc Chennai
300 ## - PHYSICAL DESCRIPTION
Extent 608
520 ## - SUMMARY, ETC.
Summary, etc The Thirteenth Edition of Business Research Methods reflects a thoughtful revision of the text. Both students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The author has used managerial decision-making as the theme of the book and provides the content and structure to ensure students grasp the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor. Salient Features: 1. Extensive visual aids–pictures, diagrams, and graphs–are added to clarify and reinforce the concepts 2. 31 fully integrated research process exhibits are given, which link concepts within the standalone chapters 3. Fundamentals of research are taught first to help the students grow and learn gradually 4. Substantial number of examples are added throughout the book 5. Discussion questions make the topics taught more relevant and tie the link to the learning objectives 6. Key terms and glossary to reinforce the language of research 7. Good balance provided between theory and practical application of the topics 8. Managerial decision-making is the key theme of the book 9. Complete support for in-depth research project provided 10. Structured content to help students to grasp even complex concepts easily
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business Research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Research Methods
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

No items available.