Marketing 3.0 : From products to customers to the human spirit (Record no. 4966)

MARC details
000 -LEADER
fixed length control field 01141nam a2200313Ia 4500
001 - CONTROL NUMBER
control field A12411
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126526192
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KOTLER, PHILIP
245 ## - TITLE STATEMENT
Title Marketing 3.0 : From products to customers to the human spirit
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Jersey
Name of publisher, distributor, etc John Wiley & Sons
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent xv+188
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element customers
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element cutomers
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element human
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element spirit
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element 3
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element :
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name KARTAJAYA, HERMAWAN
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name STIAWAN, IWAN
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Total Renewals Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Date checked out Withdrawn status Total Checkouts Home library
22/01/2012 A13532 06/05/2014   Sapna Book House Alliance School of Business 1   658.8 KOT 21/01/2012   495.00 Book 09/11/2012   2 Alliance School of Business
22/01/2012 A14938 06/05/2014   Book Paradise Alliance School of Business 1   658.8 KOT     495.00 Book 24/05/2013   3 Alliance School of Business