Corporate Communication: A Guide to Theory and Practice (Record no. 49789)

MARC details
000 -LEADER
fixed length control field 01672 a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250313121303.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529600025
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.45 COR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cornelissen, Joep
245 ## - TITLE STATEMENT
Title Corporate Communication: A Guide to Theory and Practice
250 ## - EDITION STATEMENT
Edition statement 7
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc SAGE Publications Ltd.
Date of publication, distribution, etc 2023
300 ## - PHYSICAL DESCRIPTION
Extent 327
520 ## - SUMMARY, ETC.
Summary, etc This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.<br/><br/>The text has been updated to include:<br/><br/>• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication<br/>• the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media<br/>• the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication<br/><br/>Updated case studies include Starbucks, Amazon, Microsoft and British Airways.<br/><br/>This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.<br/><br/>Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Employee communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Organizational communication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

No items available.