Intellectual Property Management: An Interdisciplinary Knowledge for Business Decisions Making (Record no. 49942)

MARC details
000 -LEADER
fixed length control field 01383 a2200157 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250416142508.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783031267420
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 346.048 HEI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Heim, Irina
245 ## - TITLE STATEMENT
Title Intellectual Property Management: An Interdisciplinary Knowledge for Business Decisions Making
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Palgrave Macmillan
Date of publication, distribution, etc 2023
Place of publication, distribution, etc Cham, Switzerland
300 ## - PHYSICAL DESCRIPTION
Extent 112
520 ## - SUMMARY, ETC.
Summary, etc An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics.<br/><br/>This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management.<br/><br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Intellectual Property
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

No items available.