Web Analytics: An Hour a Day (Record no. 49949)

MARC details
000 -LEADER
fixed length control field 02518 a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250415094001.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470130650
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 025.04 KAU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kaushik, Avinash
245 ## - TITLE STATEMENT
Title Web Analytics: An Hour a Day
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc John Wiley & Sons
Date of publication, distribution, etc 2007
Place of publication, distribution, etc Indianapolis
300 ## - PHYSICAL DESCRIPTION
Extent 443
Accompanying material with CD
520 ## - SUMMARY, ETC.
Summary, etc A Step–by–Step Guide<br/>Learn web analytics the right way with this unique, thoroughly modern guide to today′s web analytics challenges and opportunities. Written by an in–the–trenches practitioner, this book goes beyond concepts and definitions to challenge prevalent thinking about the field and provide a step–by–step guide to implementing a successful web analytics strategy.<br/>Web analytics expert Avinash Kaushik, in his thought–provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer–centric mindset without sacrificing your company′s bottom line.<br/>Learn the pros and cons of data collection methodologies<br/>Find out how you can stop counting page views and still get a rich understanding of your customers<br/>Discover how to identify valuable metrics with the "three layers of so what" test<br/>Optimize your organizational structure and choose the right analytics tool<br/>Understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion–rate best practices, and others<br/>Leverage quick–start solutions for blogs and e–commerce, support, and small business websites<br/>Learn the key ingredients of a great experimentation and testing platform<br/>Use competitive–intelligence analysis to glean insights and drive actions<br/>You′ll also find:<br/>Ten steps to turbocharge your web analytics<br/>Seven steps for creating a data–driven culture in your organization<br/>Six ways to measure the success of a blog<br/>Three secrets behind making web analytics actionable<br/>Ten signs of a great web analyst<br/>Valuable CD Included<br/>The innovative CD includes more than three hours of insightful audio podcasts, a 45–minute video, PowerPoint presentations that mirror key topics in the book, and other useful analytics resources.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Web usage mining
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet users-Statistics-Data processing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Web site development
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

No items available.