Introduction to fashion retailing : From managing to merchandising (Record no. 49993)

MARC details
000 -LEADER
fixed length control field 01323 a2200181 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250425100613.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781350098275
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 746.920688 KOU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Koumbis, Dimitri
245 ## - TITLE STATEMENT
Title Introduction to fashion retailing : From managing to merchandising
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Bloomsbury Visual Arts
Name of publisher, distributor, etc New York
Date of publication, distribution, etc 2021
300 ## - PHYSICAL DESCRIPTION
Extent 158
520 ## - SUMMARY, ETC.
Summary, etc If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS.<br/><br/>This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Fashion merchandising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Retail trade
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

No items available.