Understanding Augmented Reality: Concepts and Applications (Record no. 50520)

MARC details
000 -LEADER
fixed length control field 01773 a2200169 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250429095505.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780240824086
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 006.8 CRA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Craig, Alan B.
245 ## - TITLE STATEMENT
Title Understanding Augmented Reality: Concepts and Applications
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Elsevier, Morgan Kaufmann
Date of publication, distribution, etc 2013
Place of publication, distribution, etc USA
300 ## - PHYSICAL DESCRIPTION
Extent 272
520 ## - SUMMARY, ETC.
Summary, etc Understanding Augmented Reality addresses the elements that are required to create augmented reality experiences. The technology that supports augmented reality will come and go, evolve and change. The underlying principles for creating exciting, useful augmented reality experiences are timeless. Augmented reality designed from a purely technological perspective will lead to an AR experience that is novel and fun for one-time consumption - but is no more than a toy. Imagine a filmmaking book that discussed cameras and special effects software, but ignored cinematography and storytelling! In order to create compelling augmented reality experiences that stand the test of time and cause the participant in the AR experience to focus on the content of the experience - rather than the technology - one must consider how to maximally exploit the affordances of the medium. Understanding Augmented Reality addresses core conceptual issues regarding the medium of augmented reality as well as the technology required to support compelling augmented reality. By addressing AR as a medium at the conceptual level in addition to the technological level, the reader will learn to conceive of AR applications that are not limited by today’s technology. At the same time, ample examples are provided that show what is possible with current technology.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technology
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Augmented reality.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

No items available.