Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users (Record no. 50545)

MARC details
000 -LEADER
fixed length control field 01179 a2200157 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250513103125.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780124046191
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 006.3 BEA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Beasley, Michael
245 ## - TITLE STATEMENT
Title Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Elsevier
Date of publication, distribution, etc 2013
Place of publication, distribution, etc USA
300 ## - PHYSICAL DESCRIPTION
Extent 234
520 ## - SUMMARY, ETC.
Summary, etc Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Web Analytics
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

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