Communication Design: Insights from the Creative Industries (Record no. 50714)

MARC details
000 -LEADER
fixed length control field 01071 a2200181 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250609152326.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781472534408
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.6 YAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Yates, Derek
245 ## - TITLE STATEMENT
Title Communication Design: Insights from the Creative Industries
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Fairchild Books
Place of publication, distribution, etc London
Date of publication, distribution, etc 2015
300 ## - PHYSICAL DESCRIPTION
Extent 208
520 ## - SUMMARY, ETC.
Summary, etc This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Visual communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Graphic arts
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Price, Jessie
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

No items available.