Marketing in the Age of Google: Your Online Strategy is Your Business Strategy (Record no. 51677)

MARC details
000 -LEADER
fixed length control field 01764 a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250918125815.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118231937
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 FOX
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fox, Vanessa
245 ## - TITLE STATEMENT
Title Marketing in the Age of Google: Your Online Strategy is Your Business Strategy
250 ## - EDITION STATEMENT
Edition statement Rev. and updated
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken
Name of publisher, distributor, etc Wiley
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Extent 254
520 ## - SUMMARY, ETC.
Summary, etc Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how"-- /Provided by publisher.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet Searching
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Web Search Engines
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

No items available.