Marketing Champions (Record no. 5738)
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000 -LEADER | |
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fixed length control field | 00979nam a2200313Ia 4500 |
001 - CONTROL NUMBER | |
control field | A14516 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120121s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788126529582 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 YOU |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | YOUNG, ROY A |
245 ## - TITLE STATEMENT | |
Title | Marketing Champions |
Remainder of title | Practical strategies for improving marketing's power, influence, and business impact |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi |
Name of publisher, distributor, etc | Wiley India |
Date of publication, distribution, etc | 2006 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 270 |
365 ## - TRADE PRICE | |
Price type code | Rs |
500 ## - GENERAL NOTE | |
General note | Management of Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Champions |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Practic |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | impact |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | improving |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | marketing''s |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | influence, |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | power, |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | business |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | STEWART, DAVID W |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | WEISS, ALLEN M |
Price effective from | Accession No. | Date last seen | Damaged status | Vendor | Current library | Lost status | Full call number | Date acquired | Not for loan | Cost, normal purchase price | Koha item type | Withdrawn status | Home library |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
22/01/2012 | A14516 | 06/05/2014 | Book Paradise | Alliance School of Business | 658.8 YOU | 449.00 | Book | Alliance School of Business |