Mobile Marketing : fundamentals and strategy (Record no. 5896)

MARC details
000 -LEADER
fixed length control field 00664nam a2200193Ia 4500
001 - CONTROL NUMBER
control field A14690
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071332507
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 VAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name VARNALI, KAAN
245 ## - TITLE STATEMENT
Title Mobile Marketing : fundamentals and strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata McGraw Hill
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent 163
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Internet marketing,E-commerce
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name TOKER, AYSEGUL
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name YILMAZ,CENGIZ
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A14690 06/05/2014   Book Paradise Alliance School of Business   658.872 VAR     250.00 Book   Alliance School of Business