Principles and Practice of Social Marketing : An International Perspective (Record no. 6365)

MARC details
000 -LEADER
fixed length control field 00895nam a2200277Ia 4500
001 - CONTROL NUMBER
control field A15240
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780521167376
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 DON
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name DONOVAN, ROB
245 ## - TITLE STATEMENT
Title Principles and Practice of Social Marketing : An International Perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Cambridge
Name of publisher, distributor, etc Cambridge University Press
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent 504
365 ## - TRADE PRICE
Price type code British pound sterling
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Perspective
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Practice
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Principles
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element :
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name HENLEY, NADINE
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A15240 06/05/2014   Book Paradise Alliance School of Business   658.8 DON     35.00 Book   Alliance School of Business