Date and Time

Brand Driven (Record no. 6481)

000 -LEADER
fixed length control field 00921nam a2200301Ia 4500
001 - CONTROL NUMBER
control field A15360
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749437979
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 LEP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name LEPLA, FJOSEPH
245 ## - TITLE STATEMENT
Title Brand Driven
Remainder of title The Route to Integrated Branding through Great Leadership
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent 334
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Brand Management(658.827)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Driven
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Great
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Integrated
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Leadership
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element route
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element through
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name DAVIS, SUSAN V
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name PARKER, LYNN M
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Vendor Cost, normal purchase price Total Checkouts Total Renewals Full call number Accession No. Date last seen Date checked out Price effective from Koha item type
        Alliance School of Business Alliance School of Business 0000-00-00 Book Paradise 1695.00 3 1 658.827 LEP A15360 2019-07-16 2019-04-28 2012-01-22 Book

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