Branded Mind: What neuroscience rally tells us about the puzzle of the brain and the brand (Record no. 6495)

MARC details
000 -LEADER
fixed length control field 00922nam a2200301Ia 4500
001 - CONTROL NUMBER
control field A15374
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749461256
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 DUP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name DU PLESSIS, ERIK
245 ## - TITLE STATEMENT
Title Branded Mind: What neuroscience rally tells us about the puzzle of the brain and the brand
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent 251
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Consumer behaviour
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branded
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mind:
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element brain
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element brand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element neuroscience
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element puzzle
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element rally
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element tells
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element us
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element about
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Total Renewals Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Date checked out Withdrawn status Total Checkouts Home library
22/01/2012 A15374 06/05/2014   Book Paradise Alliance School of Business 2   658.8342 DUP     895.00 Book 06/04/2013   5 Alliance School of Business