Creating Passion Brands (Record no. 6548)

MARC details
000 -LEADER
fixed length control field 00807nam a2200265Ia 4500
001 - CONTROL NUMBER
control field A15429
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788175545311
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.343 EDW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name EDWARDS, HELEN
245 ## - TITLE STATEMENT
Title Creating Passion Brands
Remainder of title Getting to the heart of branding
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New delhi
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 244
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Sales Promotion(658.82)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brands
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Creating
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Getting
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Passion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element heart
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element branding
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name DAY, DEREK
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A15429 06/05/2014   Book Paradise Alliance School of Business   658.343 EDW     325.00 Book   Alliance School of Business